Long Live the Queen (of Superfruits)!

The Baobab tree, known as the Tree of Life, shines as a beacon of resilience and hope for the indigenous communities across Africa. Growing in the harshest environment, the African Savanna, Baobab trees store water in their trunks during the rainy season and can live to be over 1000 years old! Here at Kaibae, we honor and value this prehistoric giant for its nutritious superfruit and its cultural symbolism that has existed for thousands of years - but we aren’t the only ones who cherish the great “upside down tree”.


Baobab trees serve as habitat for wildlife and provide many ecosystem services that cannot be found anywhere else in the world. A multitude of unique and interesting creatures find shelter and food in their branches: indris, bamboo lemurs, hawk moths, aye-ayes, bats, even monkeys. However, the encroachment of agricultural expansion, logging, and charcoal production has put these trees, and the biodiversity they nourish, at great risk of disappearing forever. The International Union for Conservation of Nature (IUCN) has even classified one species of Baobab, Adansonia grandidieri, as ‘Endangered’ on the IUCN Red List of Threatened Species. They recommend focusing on community education and awareness-raising efforts as priorities for Baobab conservation, and that’s exactly what we want to do.


Kaibae inspires communities to become stewards of the environment by teaching them how to revalue the things they already have around them. We integrate a permacultural foundation into our business practices and partnerships so that communities create a continuous source of income for themselves. By reallocating economic value from destructive deforestation to productive, sustainable livelihoods, Kaibae has created a market for the superfruit powder that will ensure the protection and survival of the Baobab tree. Any purchase of wildcrafted Kaibae Baobab Fruit Powder directly helps these initiatives and will help make sure this magical Tree of Life is still around for thousands of years to come!