Kaibae means "Hello, how are you, are you well?" It is a common greeting in Kusaal, the language spoken in the communities where we harvest Baobab. We chose Kaibae because it reminds us of the first time driving to meet with community members in the remote region of Northern Ghana. People were lined up chanting KAIBAE! KAIBAE! We wanted to stay connected with the joy and energy of that day and capture it in our branding.
So we approached Clive Percy, former creative director of Roxy, and his team at Air Conditioned Media A/C and proposed to them,
“Can you create branding that sings & dances
just like our community partners in Africa?”
A/C did exactly that and masterfully created a modern, bold, energetic design for Kaibae. Clive Piercy was a legend. Sadly, he passed away last summer. We were so honored to work with Clive and especially proud that the "pure potent wild" in our logo is his own handwriting. Kaibae’s branding is extra special and we are so happy to share it with you!