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Our Story

KAIBAE gives wild plants a voice as powerful catalysts for improving health and beauty, advancing social good, and preserving biodiversity.


baobab tree in ghana Africa with baobab fruit


This is a true story about indigenous crops not widely known to the outside world. It is the story of a naturopathic doctor and a botanist-humanitarian, and their driving desire to make the world a better place. It is the story about how they came to know the potential of wild plants once considered Lost Crops™ to promote health, beauty, community and the environment.

Inspired by the Baobab (bao-bab) tree, we traveled to Northern Ghana to consult and partner with local communities who have cherished the Baobab for centuries. Known as "the Tree of Life", Baobabs grow wild throughout the African Savanna. Northern Ghana has very few opportunities for economic development, and while Baobab’s benefits are long recognized as a part of the local diet, the harvesting of Baobab is a critical new source of revenue. This greatly improves the community’s access to education, healthcare. and prevents food insecurity.

Regenerative and Ethical


By working in direct partnership with communities, we ensure the regenerative and ethical harvest of our ingredients. When you purchase a KAIBAE product, you're doing more than just supporting your own health; you're supporting the livelihoods of our community partners and biodiversity.


 There is an emerging movement in health and beauty towards the importance of regenerative practices, preserving biodiversity and recognizing that sustainability is simply not enough when it comes to how a product is made. Biodiversity is essential to human well-being and the long-term health of the environment. We are learning that modern living, urbanization, pollution and deforestation continue to threaten and degrade biodiversity in both the human and global biome.


Kaibae's regenerative agricultural principles are not only sustainable - meaning they are good stewards of the natural systems and resources that their community partners rely on - but they are taking it one step further by ensuring that their practices are actually preserving local biodiversity, strengthening ecosystem services, empowering communities and increasing resilience to climate change.


communities harvesting baobab fruit powder and seaweed for kaibae skincare


KAIBAE is a B Corporation


KAIBAE is a recognized B Corp, a company that balances profit and purpose for people and the planet. The products we create support wellness and skin health that matters while making the world a better place, using business as a force for good. Team KAIBAE is honored to join leaders in a global movement for an inclusive, equitable, and regenerative economy and recognized as a company that makes a positive environmental and social impact.


Across a variety of industries and around the world, companies are putting people and the planet before profits and redefining what it means to be successful in business. Across borders and cultures, B corp companies are committed not just to do less harm, but to do more good.

Meet The Founders



Kaibae baobab founders

KAIBAE founders Tom Cole, Barbara Berger Maes and Dr. Luc Maes


The Naturopathic Doctor
With 30 years of experience in plant-based medicine and the natural products industry, and as Director of the Maes Center for Natural Health Care clinical practice, Dr. Luc has an abiding interest and keen insight into understanding health and skincare, real consumer needs and best practices product development. His private research includes the study of medicinal plants throughout Africa, Central and South America. His public interest fuels his desire to take what he learns and share it in a global view towards solutions for people and the planet.

The Botanist Humanitarian
With more than 25 years embedded in sustainable agriculture, human livelihoods, community development and humanitarian response work across Sub-Saharan Africa, Thomas is uniquely positioned to develop working solutions to every part of the supply chain. Currently at work as an agroecology and drought management advisor for global USAID food security programs, Thomas has a close-up perspective of the needs of these communities and the ability to create and build networks of opportunity for all. Aptly, Thomas is responsible for KAIBAE supply chain management and community relations and is Dr. Luc’s trusted travel companion across the globe.

The Curator
With 30 years experience in advertising, marketing and business development, Barbara’s keen “eye” captures unique properties and experiences in health and beauty. Barbara’s journey includes work as a curator and project manager for the cities of Chicago and Portland’s 1% for the Arts Public Programs. She manages the administration of the Maes Center for Natural Health Care in Santa Barbara alongside her husband, Dr. Luc and together they are a natural couple of global conscientious citizens. Barbara is responsible for new business relations, day-to-day operations and for content development for the KAIBAE Lost Crops company.